DefenAge’s team is celebrating—its 150K Hair Follicle Serum, shown above, is a 2023 NewBeauty Award Winner for “Best Hair Growth Serum.” The serum launched last October, as the skincare brand’s first-ever haircare product. 

The serum addresses hair loss at the source, the scalp. The formulation is based on the brand’s patented, regenerative “Defensins” to target all 150,000 hair follicles on the scalp for less shedding and optimal hair growth.

Nikolay Turovets, Ph.D., CEO of DefenAge, says, “”We launched our 150K Hair Follicle Serum last year after massive demand from our clinicians, and it is incredible to see it gaining recognition for one of the aesthetic industry’s most complex and hard-to-treat problems.”

Clinical studies showed up to 71% reduction of hair shedding and a complete switch from hair loss to hair growth patterns within two months of use. The study also indicated notable improvement in visible hair coverage, and hairs appear more than 9% thicker after three months of product use.

Innovative packaging often gives products greater functionality. DefenAge’s serum is housed in an airless bottle with a unique applicator tip.